Women of Wonder University is an innovative science platform designed to prepare women for the future work and life while balancing work or family obligations. The goal was to appeal to a new generation of women, who are busyorraising children or who cannot study at a regular full time university. From the first letters of Women of Wonder became a word abbreviation WOW. The letters are in bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge. With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.